# Articles: Practical guides from real projects. Guides, client stories and notes from the lab, sorted by topic. Written for the people who run a store or a site day to day. ## Shopify Running and growing a store on Shopify and Shopify Plus. - [Your Guide on How to Start a Successful Shopify Store](https://nr10.com/your-guide-on-how-to-start-a-successful-shopify-store.md) (Guide, 16 min): The decisions that matter before launch, from theme to payments. ## WordPress Sites for institutions, nonprofits and B2B: building them and keeping them running. - [ADA Website Compliance for B2B Companies on WordPress: What You Need, and What You Don't](https://nr10.com/ada-website-compliance-for-b2b-companies.md) (Guide, 8 min): A practical ADA website compliance guide for B2B WordPress owners: accessibility checks, WCAG, remediation, and why a plugin is not proof of compliance. ## Design & Brand How good design earns trust, on the site and off it. - [Brand Guidelines for DTC and B2B Teams: What to Include and How to Use Them](https://nr10.com/brand-guidelines-for-dtc-and-b2b-teams.md) (Guide, 9 min): What should brand guidelines include? #10 explains logo, color, type, voice, templates, and ownership rules that help DTC and B2B teams stay consistent. - [Optimizing Mobile User Experience in eCommerce](https://nr10.com/optimizing-mobile-user-experience-in-ecommerce.md) (Guide, 11 min): Where mobile shoppers give up, and how to keep them going. - [Improving Usability through Micro-Interactions in Ecommerce](https://nr10.com/improving-usability-through-micro-interactions-in-ecommerce.md) (Guide, 14 min): The small moments of feedback that make a store feel easy to use. ## AI Search Getting recommended by ChatGPT, Google AI Overviews and other assistants. - [AI Overviews SEO for DTC and B2B Brands: When Google Answers First](https://nr10.com/ai-overviews-seo-for-dtc-and-b2b-brands.md) (Guide, 8 min): What changes when Google answers first? #10 explains AI Overviews SEO for DTC and B2B brands, from content priorities to citation and conversion reporting. - [AI Search Visibility Audits for Brands](https://nr10.com/ai-search-visibility-audits-for-brands.md) (Guide, 9 min): How #10 helps brands measure visibility in AI search across Google AI Overviews, ChatGPT, Perplexity, and other answer engines. - [AI Visibility for DTC and B2B Brands: Measuring Citations](https://nr10.com/ai-visibility-for-dtc-and-b2b-brands.md) (Guide, 9 min): Measure AI visibility with #10's guide to fixed buyer prompts, citation rates, competitor comparisons, and reporting that separates mentions from results. - [ChatGPT SEO for DTC and B2B Brands: Getting Recommended in Answers](https://nr10.com/chatgpt-seo-for-dtc-and-b2b-brands.md) (Guide, 9 min): How #10 approaches ChatGPT SEO for DTC and B2B brands: clear positioning, buyer-focused answers, verifiable proof, and a platform-specific measurement plan. - [AI Overview Optimization for DTC and B2B Brands: What Gets a Page Cited](https://nr10.com/how-to-rank-in-ai-overviews.md) (Guide, 9 min): Learn how to rank in AI Overviews with #10's approach to clear answers, verifiable proof, technical eligibility and citation tracking for DTC and B2B brands. - [LLM SEO for DTC and B2B Brands](https://nr10.com/llm-seo-for-dtc-and-b2b-brands.md) (Guide, 8 min): Learn how #10 approaches LLM SEO for DTC and B2B brands: source-backed answers, clear attribution, content review, and AI-citation measurement. - [Generative Engine Optimization for Ecommerce Brands](https://nr10.com/generative-engine-optimization-for-ecommerce-brands.md) (Guide, 9 min): How ecommerce brands get cited by AI assistants, and what to fix first. ## Email & Growth Email, retention and the seasonal pushes that grow revenue. - [Klaviyo List Cleaning Guide: Lower Costs & Boost Deliverability for Shopify and Shopify Plus Stores](https://nr10.com/klaviyo-list-cleaning-guide-lower-costs-boost-deliverability-for-shopify-and-shopify-plus-stores.md) (Guide, 13 min): Lower your Klaviyo bill and land in more inboxes by cleaning the list you already have. - [Klaviyo List-Cleaning Case Study](https://nr10.com/klaviyo-list-cleaning-case-study.md) (Client story, 2 min): What we removed, what we kept, and what it did to deliverability. - [Black Friday Ecommerce Strategy Guide for BFCM 2026](https://nr10.com/black-friday-ecommerce-strategy-guide.md) (Guide, 12 min): Offers, email and SMS, site readiness and the follow-up, working back from November 27. - [Top 10 Most Asked Questions about Hyper-Personalization in E-commerce](https://nr10.com/top-10-most-asked-questions-about-hyper-personalization-in-e-commerce.md) (Guide, 16 min): What personalization can do for a store, and what it takes to run. ## AI at Work Putting AI to work in your business, with a person checking. - [AI and Machine Learning in eCommerce: A Deep Dive](https://nr10.com/ai-and-machine-learning-in-ecommerce.md) (Guide, 12 min): Where AI already earns its keep in a store, and where it doesn't yet. Human version: https://nr10.com/blog/